We’re still shocked at the number of businesses we encounter each week investing thousands of dollars into their web presence before their tracking system is properly in place. Sure, you installed Google Analytics, but it doesn’t stop there!
Online marketing, whether through organic search, paid search, banner advertising or affiliate marketing is the most traceable method of reaching your audience. Each move you make on the web should be designed not only to succeed, but to gather insights about your audience and marketing tactics that can be used elsewhere in your business. If you aren’t doing this, your overall ROI is suffering.
We use our expert understanding of Google Analytics, and other Analytics products to implement advanced features that help you turn a bunch of data into real information. We can use that information to optimize your campaigns. We also help you transform that information into insights that are meaningful to your business.
Search Engine Integration with Salesforce.com & CRMs
Traditional tracking methods like Google Analytics and Adwords Conversion Tracking simply count the number of actions users take and attribute them to sources. Have you ever wanted to see how each new customer found your business? By what medium did they come to your website, what keyword did they search, what ad did they click?
Our custom data integration with Saleforce.com, and other CRM systems allows you to do just that. Give your sales team a complete view of how a new lead found you, before they make contact! Gather information that proves, or disproves internal theories about what traffic sources drive sales.
Depending on your industry, customers are just as inclined, if not more so to pick up the phone than fill out a lead form. Are you tracking your phone calls back to the traffic source? Are you recording calls to maintain quality control over your intake process? We can help with custom phone tracking solutions designed to provide data that your business needs.