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Content Strategy & Development

Is Content still “King?” In many digital situations – yes. If your Content Strategy does not incorporate SEO and keyword insights you may be wasting your time. Big Footprint ensures your content campaigns are grounded in data. Our team collaborates with you to create content that reflects your brand, is fully optimized for search engines, and earns valuable links that impact SEO.

Content is a critical element in the foundation of any digital strategy. While it can take many forms, one thing remains the clear: your content must be generated and optimized with cohesive strategy driven by search insights.

Big Footprint’s content services are founded on the principles of search marketing.  Whether you have an extensive library of content that needs to be revamped and optimized, or you’re starting from scratch, engaging us will mean it’s done right.

Our experts collaborate with you to generate content that reflects your brand, is fully optimized for search engines, and earns valuable links.

Ideation & Strategy – We analyze your existing content assets and generate ideas for new ones based interviews and keyword research. Deliverables like the Content Calendar and Big Footprint’s Content Gap Analysis ensure your content efforts are focused on topics that will impact traffic and your bottom line.

Generation – We create articles, videos, blog posts, infographics, white papers, ebooks and press releases.  As your content depth increases, so will your digital footprint.

Optimization – It’s not enough to just create content, it must be fully optimized so search engines find it. We optimize all existing and new content assets in order to improve your search traffic.

Distribution – Using our understanding of your target audience, we will distribute your content through digital channels where it will draw eyeballs and earn links to your website.

Whether you’re seeking new ideas for content generation or need existing content optimized, Big Footprint can help. Speak with an expert.

Other Services Related to Content Development


Search Engine Optimization is more relevant than ever. Your digital presence should be built with a usability-first approach that doesn’t overlook search engine access, and your business authority must translate to digital.


Social networks comprise a huge portion of online traffic. Integrating your social presence with search marketing, branding, and web development is foundational to any comprehensive digital strategy. Let Big Footprint help.


Big Footprint creates exceptional content for clients – and we specialize in digital animation and video production. These videos not only drive user engagement, but earn inbound links that impact SEO. See some of our work below.