Content is a critical element in the foundation of any digital strategy. While it can take many forms, one thing remains the clear: your content must be generated and optimized with cohesive strategy driven by search insights.
Big Footprint’s content services are founded on the principles of search marketing. Whether you have an extensive library of content that needs to be revamped and optimized, or you’re starting from scratch, engaging us will mean it’s done right.
Our experts collaborate with you to generate content that reflects your brand, is fully optimized for search engines, and earns valuable links.
Ideation & Strategy – We analyze your existing content assets and generate ideas for new ones based interviews and keyword research. Deliverables like the Content Calendar and Big Footprint’s Content Gap Analysis ensure your content efforts are focused on topics that will impact traffic and your bottom line.
Generation – We create articles, videos, blog posts, infographics, white papers, ebooks and press releases. As your content depth increases, so will your digital footprint.
Optimization – It’s not enough to just create content, it must be fully optimized so search engines find it. We optimize all existing and new content assets in order to improve your search traffic.
Distribution – Using our understanding of your target audience, we will distribute your content through digital channels where it will draw eyeballs and earn links to your website.
Whether you’re seeking new ideas for content generation or need existing content optimized, Big Footprint can help. Speak with an expert.