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Transitional SEO

You can’t afford to ignore the impact of Transitional SEO on your website. If left unaddressed, the implications can be disastrous not only to a company’s search engine rankings but its entire online presence.

Integrating SEO into the web development process is the most often overlooked but critical element when a new website is launched and an old website is replaced.

From an SEO perspective, the goal of any digital transition should be to ensure that search engines know new pages deserve the same “quality signals” as the pages on the legacy site(s).

And because Google so heavily values user experience, this transition must appear invisible and seamless to the user. With that in mind, companies must identify areas where existing search rankings can be leveraged to boost overall search traffic (news, public relations, etc.) through the search engine friendly redirects and content strategy.

Big Footprint specializes in managing this Transitional SEO process for clients and agency partners. We’ll either take care of everything, or if you’d prefer we’ll consult with your web developers to ensure SEO is integrated into their efforts.


Any company or agency launching a website which will replace an existing web presence.
Any company or agency working through a merger or acquisition, rebranding initiative, and product launch that will lead to changes and updates in online presence.


Search engines judge and rank websites with complex algorithms that assign value to the quantity and quality of incoming links, as well as the depth of unique content indexed on the website.

When a digital transition occurs, numerous issues can arise which affect the website’s relationship with search engines, especially those issues affecting link equity and indexed content. It is essential that companies not overlook the importance of implementing SEO best-practices and procedures during this period of change, or the years of work it took to build trust and authority with search engines can be lost overnight. Learn more in Big Footprint’s Transitional SEO white paper.

In the dynamic world of SEO, a famous quote aptly describes the game-changing consequences an unorganized website transition can bring into play with search engines.

“It takes years to build up trust, and only seconds to destroy it.”


When moving and transitioning a website, the following errors can not only confuse search engines, but harm the user experience, negatively impacting your site’s performance in Google search results.

Big Footprint will examine the following, in addition to our proprietary 128 point Technical SEO checklist.

  • Domain Name Changes
  • Addition/Deletion of Subdomains
  • URL Structure Changes
  • 404 (Not Found) Errors
  • Duplicate Content
  • Canonical Tags
  • Search Engine Friendly Redirects
  • Platform/Content Management System Modifications
  • Web Analytics & Conversion Tracking Tools
  • Webmaster Tools
  • Broken Links
  • Lost Link Equity
  • HTML + XML Sitemaps
  • Web Feeds/Content Syndication

Going through a website transition?

Contact Big Footprint to ensure your website transition doesn’t fall victim to SEO Decay.


Driving SEO strategy within a large, enterprise level organization is not easy. We’ve developed a method that allows us to bridge the gap between teams and formulate adopted processes that work.


International, multilingual targeting presents a set of SEO issues that most developers and companies overlook.  This provides a huge opportunity to target less competitive traffic that is highly qualified.


Implement system-wide best practices and strategies that drive increased awareness, leads, and customers. Local SEO for large organizations is an area where we excel.


Mid-market companies often have cost-effective methods to achieving high ROIs through SEO. If your business revenues range between $15 and $250 million, you might be in the sweet spot.


When it comes to your social strategy, everything you do, or don’t do, can affect your search engine presence.  Take an integrated approach to your digital strategy by ensuring that channels are contributing to each other’s success.


You can’t afford to ignore the impact of Transitional SEO on your website. If left unaddressed, the implications can be disastrous not only to a company’s search engine rankings but its entire online presence. Big Footprint specializes in managing this process.