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Big Footprint

Vice President, SEM Strategist

ARTICLES BY Big Footprint

Welcome to Big Footprint Kristie Deaver

Big Footprint is happy to announce the addition of a new team member, Kristie Deaver, as an SEO Strategist.

Kristie Deaver Fusion92 SEO Strategist

Kristie is an SEO Strategist who loves helping websites realize their potential in search.

She has been in the digital marketing scene for the past decade, working to improve businesses’ organic and paid search strategies. Kristie has edited hundreds of web pages and increased organic traffic to international and local sites. Her experience in a variety of marketing roles has given her the ability to see the big picture and make the best use of each marketing technique. She has extensive knowledge of inbound and outbound SEO strategies and uses each to help increase a business’ market presence.

Kristie graduated from the University of Missouri with a bachelor’s degree in journalism. In her spare time, you’ll find her reading or spending time with her family.

Welcome to Big Footprint Tom Burkart

Big Footprint is happy to announce the addition of a new team member, Tom Burkart, as a Senior Manager, Paid Media.


Tom is an expert in high-performance Paid Search, marketing strategy and client service. He is laser focused on ROAS (return on ad spend) as he develops and implements big ideas for customer engagement, ecommerce, and offline sales. He has proven expertise honing the best combinations of multi-platform media programs that deliver revenue growth for clients across traditional search, shopping, and video.

Tom brings over 18 years’ experience as a digital marketer since graduating from the University of Wisconsin-Madison’s School of Journalism and Strategic Communications in 2005.  Tom started his career at Starcom USA, one of the leading media agencies in the world and a division of Publicis Groupe, working on large, complex accounts including P&G and Kraft.

Since then, he has driven advertising sales results at Pandora Internet Radio, BrightRoll Video Network and other venture-capital backed startups.  His contributions have guided successful high-profile IPOs and acquisitions, including of Meebo, Inc which is now part of Google/Alphabet.

He is happy to be back in the agency world and delighting clients with his collaborative spirit and tireless dedication to data-driven results.

Welcome to the team, Tom!

Welcome to Big Footprint Anthony Pappalardo

Big Footprint is happy to announce the addition of a new team member, Anthony Pappalardo, whom will be joining us as a SEO Director.

Anthony Pappalardo

Anthony is an SEO Director who isn’t afraid to say that he occasionally “nerds out” over Search Engine Optimization.

He graduated from the University of Colorado’s Leeds School of Business where he studied Business Administration with an emphasis in Marketing and a minor in Technology, Arts & Media.

After graduating Anthony joined Colorado SEO Pros as an SEO analyst. After earning his stripes, he took a position with FiveFifty as an SEO Manager in 2019. In this role, Anthony managed and trained a team of interns & SEO analysts. He helped to improve the SEO department’s best practices and campaign strategies using new data and industry insights. Anthony also worked to create and present SEO webinars for small businesses and guest-starred on the BizQuik podcast. He joined Booyah Advertising as an SEO manager after FiveFifty was acquired by the agency in 2022. At Booyah, he regularly achieved significant visibility, traffic, and conversion gains for the local and national SEO campaigns he managed in the travel and tourism space and across a variety of other industries.

Now the SEO Director at Fusion92, Anthony drives client SEO strategies that grow organic footprints, leading to strong marketing qualified leads and online revenue. He also manages a team of SEO specialists while improving agency best practices.

In his free time, Anthony is a black belt, an eagle scout, and a mentor at the University of Colorado, but his true passion might be in the kitchen as an avid amateur chef and pitmaster.

Fusion92 Acquires Search Engine Marketing Firm Big Footprint

CHICAGO (Jan. 5, 2023) – Fusion92, a Chicago-based marketing transformation company,
announced it has acquired Denver-based Big Footprint, a search-centric digital agency. This deal,
which was completed in December, expands Fusion92’s innovative, fully integrated offering with
a robust organic and paid search team to further optimize and accelerate revenue and growth for

Big Footprint launched in Denver in 2009 and has partnered with a broad range of businesses
and organizations to build and augment online marketing campaigns using data, research and
award-winning delivery models to generate demand and drive leads that convert to revenue.
Through search, social, content, analytics, web development and conversion rate optimization,
the agency has excelled in achieving results for over 225 brands across industries such as
financial services, software, cloud computing, automotive, manufacturing and more.

“Integrating Big Footprint’s expertise — notably their results-driven, measurable SEM capabilities
— enhances Fusion92’s offering around technical and on-page SEO, website architecture and
authority development, adding search power to our end-to-end holistic offering,” said Matt
Murphy, CEO and founder of Fusion92. “We are thrilled to expand our team with a diverse,
authentic group who not only takes good care of clients and each other but also brings their
unique perspectives to the table to enhance our consultative offering for brands.”

“It is an exciting time for Big Footprint to step into a proven firm with such authentic leadership
and people-focus like Fusion92,” said Nick Yorchak, founder and president of Big Footprint, now
SVP of Organic Search at Fusion92.

Zach Randall, CEO of Big Footprint, said, “This move represents an opportunity to provide our
existing clients a broader set of end-to-end marketing transformation solutions, along with the
opportunity to bring expanded search expertise to Fusion92’s team of 270 people. We’re eager to
join the Media & Activation team and get going on search audits and activation for our expanded
client partners.” Zach will join the team as SVP of Performance Media.

This is the third acquisition by Fusion92 in 2022, following the April acquisition of DP+,
Michigan’s largest independently owned marketing agency, and the September acquisition of
Conversion Fanatics, a leader in conversion rate optimization services. Fusion92 has acquired six
total companies since 2016. Fusion92 also added Serata Capital Partners and Landon Capital
Partners in 2021 to continue its growth strategy to broaden the firm’s capabilities to serve as
consultative marketing transformation partners for brands. Fusion92 continues to seek targeted
acquisitions with a specific interest in data science, website/IT, business transformation and
consultative marketing solutions.

About Fusion92
Founded in 1999, Fusion92 is a Chicago-based independent marketing transformation company
backed by Serata Capital Partners and Landon Capital Partners. The firm, which has a strong
presence in Detroit, Austin and Denver, has a comprehensive stack of services and products that
helps bring exponential returns for brands. Fusion92 collaboratively partners and serves as a
trusted adviser on B2B and consumer engagements, leveraging the firm’s expertise to
innovatively solve business challenges. Fusion92 provides a lineup of innovative solutions,
delivering data-driven results that accelerate growth. Learn more at

Big Footprint’s Zach Randall Speaks at Measure Summit 2022

Big Footprint’s CEO Zach Randall was invited as a main stage speaker at MeasureSummit 2022, which is one of the largest measurement and analytics conferences for marketers.

He’ll be speaking on the hot topic of Consent & Privacy Regulations which is a huge topic in web analytics and tracking.

It is a digital event and tickets are free here:
The presentation is occurring on Oct. 5th at Noon MT. You can add it to your calendar with this URL:
Measure Summit 2022
It’s awesome to see that our team has become thought leaders in marketing and data! We hope you can join the event and or refer someone on your team who would learn something, and there is a great line-up of other speakers. A big thank you to all those who will attend!

Please reach out to Big Footprint with your future search marketing and web analytics needs.

Contact Big Footprint with any questions.

Welcome to Big Footprint Tom Ambo

Big Footprint is happy to announce the addition of a new team member, Tom Ambo, joining as Associate Director, Paid Media.

Tom Ambo Paid Search Manager Big Footprint

Tom joins the team with over 6 years of experience in digital marketing, particularly in SEM and expert Paid Search management.

He received his undergraduate in Accounting and Finance from Toronto Metropolitan University.

Residing in Toronto Canada, you can find Tom hitting the hiking trails, cycling or at the gym. He always enjoys trying new restaurants and being adventurous with different cuisines.

Welcome to the team Tom!


Welcome to Big Footprint David Burns

Big Footprint is happy to announce the addition of a new team member, David Burns, joining as a Senior SEO Specialist.


David Burns - SEO Specialist at Big Footprint

David joins the team with over 4 years of experience in Search Engine Optimization (SEO) & Content Improvement, and will be filling the Senior SEO Specialist role.

David attended Florida Atlantic University, where he pursued and achieved his Bachelor’s Degree in Marketing.

Originally from Florida, he made the move to Colorado to be closer to nature – and further from the equator. In his spare time he can often be found exploring the city or hiking the nearby trails

Welcome to the team David!

Connect with David on LinkedIn.


Welcome to Big Footprint Sarah Smith Barnum

Big Footprint is happy to announce the addition of a new team member, Sarah Smith Barnum, whom will be joining us as a Senior Strategist & Project Manager.

Sarah Smith Barnum


Sarah joins the team with over 10 years of experience in digital marketing and more than 6 years in digital project management. She received her undergraduate in English Literature from Franklin Pierce University, and has since acquired her Master’s of Business Administration from the University of Southern Indiana.

Hailing from New England, but currently residing in southwest Indiana, you can find Sarah hitting the woods with her dog or taking a road trip to visit her family back east.

Welcome to the team Sarah!

Connect with Sarah on LinkedIn.


Welcome to Big Footprint Steve Chladnicek

Big Footprint is happy to announce the addition of a new team member, Steve Chladnicek, whom will be joining us as a Senior Paid Media and Analytics Manager.

Steve Chladnicek Paid Media & Web Analytics Manager

Steve joins the team with over 15 years of experience in Paid Search and Digital Marketing. Steve has been in Paid Media since obtaining his Bachelor’s in Communications from Rutgers University.

Steve lives in Phoenix, AZ and enjoys playing guitar and mountain biking.

Welcome to the team Steve!

Connect with Steve on LinkedIn.


Big Footprint Launches Kilauea Lodge & Grand Lake Lodge Websites

Big Footprint just launched two new websites for Client Highway West Vacations, which offers a collection of unique RV, Glamping, and Boutique Hotel accommodations in the great American West.

The first new website is the Grand Lake Lodge, located in Colorado’s beautiful Rocky Mountains.


Next was the Kilauea Lodge & Restaurant on Hawaii’s Big Island.

The website launches were the culmination of an engagement involving design, WordPress web development, and organic search (SEO) strategy.

If you’re looking to revamp, evolve, or just optimize your website, contact Big Footprint.