AdWords Next: Redesigning the AdWords Interface


Written by Zach Randall. Posted in Blog

Recently Jerry Dischler, AdWords’ Vice President of Product Management, posted a blog update detailing a pending redesign to the AdWords interface. Dubbed AdWords Next, this redesign will be rolling out progressively through the end of 2016 and into 2017 for select advertisers, so it could still be quite a way off for some accounts.

At it’s core, it’s all about mobile-first design. Based on Google’s Material Design, the goal is to create a visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science. This will develop a single underlying system that allows for a unified experience across platforms and device sizes. Google’s Material Design is already at the core of many of the Google applications we use everyday, like Gmail, Analytics, and Maps.

The goal of the new design is to eliminate some of the clutter AdWords is famous for, and to provide easy access to the data we use everyday in our optimizations. We’re certainly excited to try out the improved workflows here at Big Footprint, and will definitely be providing an update once we get access to the new interface.

Read Jerry’s full blog update here, or learn more about Google’s Material Design.


For now, though, here are a few pictures of what you can expect.

Google AdWords Next Interface