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Written by Brad McHargue. Posted in Blog
Big Footprint and Datavail, a leading provider of remote database administration services, were proud to accept the award for “Best Results” at the 2016 Business Marketing Association Gold Key Awards. Colorado’s leading B2B marketers gathered at the event held on Friday, April 22 at the Wings Over the Rockies Air & Space Museum to celebrate and honor the best in the business.
The award represents the culmination of a strategic SEO, PPC, CRO, Content, and Social campaign that saw Datavail drive an impressive mROI of 3,560%, a 40% increase in leads, and a 69% increase in organic traffic over the course of twelve months.
To see more about our work and results with Datavail, visit here.
In order to achieve these results, Big Footprint utilized a four-part comprehensive, search-centric lead generation program focused on driving monthly recurring revenue from Datavail’s industry-leading database management services.
• First we analyzed past performance, competitors, and user trends to identify tactics. We met with internal stakeholders to learn about their needs.
• Our next step was to create goals, build an outcome model, and set up advanced tracking (providing visibility from click to closed deal).
• We then built a foundation of campaigns (SEO, PPC) to drive long term success, learning from our data and creating iterations.
• Finally, we expanded the campaigns to emphasize ongoing content and social, building a sizeable audience, leveraging influencers, and earning links back to the site.
“Big Footprint has been a valuable partner in the growth of our inbound marketing strategy,” said Robin Caputo, Chief Marketing Officer at Datavail. “Their programs have driven direct, measurable ROI, helping Datavail to attain our goals.”
This marks the third time Big Footprint has received BMA’s “Best Results” award in the past four years. In addition, we also took home the Gold Key Award for Total B2B Campaigns for which production and media costs exceeded $250,000 during a 12-month period (the same entry for which we won “Best Results” with Datavail).
“The entire Big Footprint team is very proud of the results we’ve driven in this combined effort with Datavail. We are grateful for this recognition from our peers in the B2B space,” said Nick Yorchak, Founder of Big Footprint.
The Gold Key Awards is recognized as Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications. This year’s program received nearly 200 submissions from some of the state’s top B2B businesses and agencies. A panel of six independent judges representing agency and corporate marketing professionals across the country scored entries in more than 65 categories on objectives, creativity, production, and results.
View the full press release here.