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Written by Brad McHargue. Posted in Google Updates
To be clear, this does not mean that Google Authorship is entirely dead, but the headshots and view counts are.
Now, does this render authorship worthless? In short… no. Let’s review what changed and what will stay the same.
Staying The Same:
The loss of the headshot in search results is a blow for marketers. It made sense. On a search engine results page, where text dominates the eye, a headshot was an easy way to differentiate your listing from the masses. One theme that continually prevails in every Google update is that quality is the name of the game. Even when headshots were included in search results, Google did make clear that they had the right to show or hide an image based on relevance to the searcher.
I believe that long-term authorship will remain valuable. How Google measures that value is not clear, but I am sure quality, the authority of the website(s) the content is on, and frequency will all be factors. Even without authorship, creating great content with utility will add depth, freshness, and thought leadership to your website.
For more information on how to expand your digital footprint, view other articles on the Big Footprint SEO Blog.