Google & Big Footprint Align the B2B Buyer Journey & Paid Search


Written by Nick Yorchak. Posted in Blog

A big thank you to all those who attended our B2B Paid Search event this past week.

Big Footprint is partnering with the experts at Google to present the latest search marketing trends and practices allowing B2B companies to evolve their sales funnels.

Held at Google’s Boulder office, the event began with a tour of the campus and lunch before the presentation began. Networking and happy hour were up after that!













The content challenged attendees to modernize their approach to paid search by better aligning paid media tactics with the Buyer Journey. This approach is tailored to B2B paid search and works best for those companies with long, complex research cycles and multiple touch points.

B2B organizations must remember that when it comes to paid search, there is much more than keyword bidding involved. Those companies using paid search successfully in B2B are aligning the entire search ecosystem with the Buyer Journey, leveraging new technologies and integration to drive leads/revenue. Big Footprint even included a few examples from successful B2B Paid Search campaigns.
Paid Search & Buyer Journey










Access the presentation below or download the PDF.

And the truth is that you can too – or have Big Footprint and Google help you. Our  partnership gives us (and our clients) access to exclusive Google betas, tools, data, resources, and dedicated support – plus we are always first to know about product rollouts. In fact, Big Footprint and Google provided a research document to many of the companies in attendance with specific insights that mirrored the presentation.

The search landscape is changing as the Buyer’s Journey is now more self-directed – and occurring more often on mobile devices. All of these changes present either challenges or opportunities to savvy digital marketers.

Paid Search & B2B Buyer Journey








We will update the event landing page (link below) as upcoming events are scheduled, and announce them on social channels and through email. At that time, the event(s) will be open for registration. Like the last event, attendance will be limited to 15 companies.

Learn more about the Big Footprint’s B2B SEM event.

Contact Big Footprint with any questions.